A friend of mine recently concluded a trip through Silicon Valley, pitching his start-up to dozens of high-profile Venture Capitalists.
When I asked him how he got so many high profile people interested, he told me an interesting how-to which I thought I'd share:
Nothing surprising but it's good to have a reminder that success is 1% inspiration and 99% perspiration.
OK, back to perspiring.
When I asked him how he got so many high profile people interested, he told me an interesting how-to which I thought I'd share:
"The simple answer is network. The longer answer is spend some time thinking about your connection with each of them, why they would speak to you and not the 100+ emails they get daily, and you'll get through. In order or priority, intros from the following are best:
- Founder of a VC's existing or previous portfolio business OR the VC's friend a
- A super angel / someone that the VC respects
- Another VC
- An entrepreneur the VC respects / knows / random connection
If all else fails, go cold email, but make it a very individualised email."
Nothing surprising but it's good to have a reminder that success is 1% inspiration and 99% perspiration.
OK, back to perspiring.
